> For the complete documentation index, see [llms.txt](https://help.doctorlogic.com/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.doctorlogic.com/docs/add-ons/paid-search-ppc/reporting-and-performance-reviews.md).
# Reporting & Performance Reviews
### Accessing Your PPC Reports
Your PPC reports are provided by your Customer Success Manager and are powered directly by Google Ads data. Once you receive your report link, you will have access to real-time campaign performance data that updates automatically.
The report link can be shared with anyone within your organization who would like visibility into campaign performance. Because the report updates automatically, you can continue using the same link each month without needing a new report to be sent.
For easy access, we recommend bookmarking the report link in your web browser. As long as your PPC campaigns remain active, you can use the bookmarked link to view real time performance data whenever you'd like. This allows you to check campaign results, lead activity, and performance trends at any time without waiting for a monthly report update.
### When Reports Become Available
As part of our initial campaign launch process, PPC reports are typically created approximately 30 days after your campaigns go live. This allows enough time for data collection and performance analysis during the first month of advertising.
Once your campaigns are live, reporting data is available in real time.
### What Your PPC Reports Include
Your report provides visibility into key campaign performance metrics, including:
* Keywords your campaigns are targeting
* Clicks, impressions, and other Google Ads performance metrics
* Conversions generated through your campaigns
* Conversion sources, such as phone calls and form submissions
* Target location maps
* Overall campaign trends and performance data
### Understanding Conversion Data
The conversion data displayed in your report comes directly from Google Ads. In some cases, conversion numbers may differ slightly from the leads shown within your website admin dashboard or our internal systems.
This can occur for several reasons:
* A user may call multiple times, but only be counted once in certain reporting systems.
* A visitor may click an ad and return later to complete a form submission.
* In some cases, Google may assign partial credit for a conversion if a user initially visited through a paid ad and later returned through another channel.
Because of these attribution methods, small differences between Google Ads reporting and website reporting are normal and expected.
### Historical Reporting Access
If PPC services are canceled, access to the live reporting dashboard will no longer be available. However, historical campaign data remains accessible within Google Ads, and our team can provide historical performance information upon request before cancellation.
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