# PPC FAQs

## WHAT IS PPC?

DoctorLogic specializes in Google Paid Search Advertising, often known as pay-per-click (PPC), specifically for medical-focused businesses.&#x20;

PPC allows your business to appear in Google's search results when potential customers search for keywords that are relevant to your products or services. Here’s how we make it work for you:

1. **Keyword Selection**: We carefully choose keywords that best match the services and procedures you're targeting, ensuring your ads are shown to the right audience.
2. **Ad Placement**: Your ads will be placed in Google's sponsored search results. The key advantage here is that you only pay when someone clicks on your ad.&#x20;

Our role is to handle everything from picking the right keywords to setting up and managing your ads. This way, you can concentrate on running your business while we focus on boosting your visibility on Google and driving more potential customers to your website.

## WHY SHOULD I RUN PAID SEARCH ADS FOR MY MEDICAL BUSINESS?

Running paid search ads on Google can be particularly beneficial for medical businesses for several reasons:

1. **Targeted Audience Reach**: Google Ads allows medical businesses to target specific demographics, locations, and even user behaviors. This means your ads can be seen by potential patients who are actively searching for the medical services you offer.
2. **Immediate Visibility**: Unlike organic search strategies that take time to build, paid search ads can place your business at the top of Google's search results immediately. This is crucial for new or competitive medical practices needing to establish a presence quickly.
3. **Controlled Budget and Measurable ROI**: Google Ads operates on a pay-per-click model, meaning you only pay when someone clicks on your ad. You can adjust your budgets regularly, offering flexibility and control over your marketing spend. Plus, with Google's analytics, you can track the performance of your ads and understand your return on investment (ROI) in detail.
4. **Compliance with Medical Advertising Regulations**: The medical field is subject to strict advertising regulations. DoctorLogic has the experience and tools to help ensure that your ads comply with these regulations and get in front of the right audiences.
5. **Building Trust and Credibility**: Your medical business can increase its credibility by appearing on Google - a platform many patients trust for information. You can use ad space to highlight your qualifications, experience, and patient testimonials.
6. **Flexibility to Adjust Campaigns**: Based on performance data, you can quickly adjust your campaigns, refine your targeting, change your budget, or pause campaigns. This flexibility is vital in the ever-changing healthcare sector, where patient needs and market trends can shift rapidly.

In summary, Google Ads provides medical businesses with a powerful tool to reach potential patients actively seeking their services, control costs, and build trust, all while adhering to the strict advertising regulations of the healthcare industry.

## WHAT IS A MANAGEMENT FEE?

A paid search management fee covers:

1. **Setting Up Your Campaigns**: We create, organize, and optimize your ads to target the right audience.
2. **Ongoing Management**: We continuously monitor and tweak your ads for the best performance.
3. **Performance Reporting**: You get regular updates on how your ads are doing and what we're doing to improve results.
4. **Expert Guidance**: We ensure your campaigns follow Google's rules and industry best practices.

Think of this fee as an investment in expertise and time-saving. It's separate from your ad budget (what you pay Google for the ads) and is about getting the most out of your ad spend with professional management.

## HOW DO YOU RECOMMEND A BUDGET?

When determining your Google Ads budget with DoctorLogic, we focus on what's most effective for your medical practice. We'll consider:

1. **Your Goals**: Whether it's attracting new patients, promoting services, or increasing online visibility, your objectives guide the budget.
2. **Target Audience**: We analyze who your patients are and what they're searching for, influencing cost.
3. **Customized Budgeting:** We start with a test budget tailored to your financial comfort and adjust based on performance data.

Our approach is data-driven and personalized, ensuring your Google Ads investment is both strategic and cost-effective. We aim to maximize your return by bringing tangible results to your practice.

## WILL I STILL DO WELL IF I DON'T USE PPC?

In short, yes. PPC is just another marketing tactic that you can use in your arsenal. While you can still perform well without PPC, it is recommended if your goal is to have a well rounded online presence.&#x20;

## CAN I TRY PPC WITH YOU IF I ALREADY HAVE IT WITH SOMEONE ELSE?

Absolutely! We will just need to obtain your current AdWords credentials and some historical data.

## CAN I JUST RUN MY OWN PPC?

Yes, you can run your own PPC however it is not recommended. Google Ads is a day to day management task and we'd much rather have you focusing on what you do best! You also benefit from having unique call tracking numbers, fully integrated leads with your DoctorLogic platform, and more measurable data by allowing us to manage your campaign.&#x20;
