# Adding an Identifier

Adding an identifier to your site/page lets you plug in a third party tool in order to have the data from your website flow into that tool. Use the instructions below to add an identifier.

1. On the Employee Admin home page, click **Settings** and select **Identifier.**
2. Select the corresponding identifier from the left hand side panel. For example, if you are adding a Google Tag, you will want to select "Google Tag Manager".&#x20;
3. Isolate the specific ID from the code and input it as an identifier.&#x20;
   1. For example, for an external GTM tag, the code will appear like this: \
      \<!— Google Tag Manager -->\
      \<script>(function( w,d ,s,l,i){w\[l]=w \[1] 11 \[] ; w \[1] ,push( {'gtm .start1 :\
      new Date() .getTime(),event : 'gtm .j s'}) ; var f=d .getElementsB yTagName(s) \[0],\
      j=d .createElement(s) ,dl=l !='dataLayer'?'\&l='+l : " ;j .async=true ;j .src=\
      '<https://www.googletagmanager.com/gtm.is7id-+i+dl:f.parentNode.insertBefore(i> ,f).;\
      })(window,document,'script','dataLayer','**GTM-AAA3Z7A**);\</script>\
      \<!— End GooghJa^Manager —>
   2. The identifier that should be input into Employee Admin is "**GTM-AAA3Z7A"**
4. Done!


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