Call Tracking Overview

We offer channel-based call tracking as a premium optional item at DoctorLogic. This optional item does have an additional cost and looks at overall trends for the site, what people are looking at, where they are finding you, what devices they are using, etc. We track four different sources to your site:

Referral - This is traffic coming from a 3rd party site like Facebook or a backlink like a blog post or article on your doctor or the practice. Direct - These are people who type your URL directly into the address bar. Usually current or former patients or someone who has seen your URL on a business card or in print advertisements. Local Search - These are the search results that show up directly under the paid results in Google. These are largely based on proximity to the searcher and include a map. This is also the number that will display on Google, Whitepages, Yelp, etc. This number is pushed to the appropriate local listings so that your NAP remains consistent, which is something Google and other search engines look at as a ranking factor. Organic Search - These are the search results that show up under both paid and local results in Google. This is where your SEO, content, galleries, etc come into play.

Each time someone comes to the site, they will be assigned one of the four tracking numbers based on where they came from. This tracking number will stay the same throughout their visit, so if they click on 10 different pages during that session, all 10 pages will show the same number and they won't be seeing multiple numbers on your site during a visit. This works pretty seamlessly as the routing is done instantaneously on the backend. All tracking numbers pass through to the current office number and your current office number still works as normal. You would still use your current office number for things like traditional marketing.

This is a great tool for being able to track your site visitors as well as marketing. When we do a tool training, you will be able to see your site dashboard, as well as your opportunities log, where all of these contacts are tracked. We use this system for all of our sites and have found that tracking numbers are the best way to really get into your traffic and see where your patients are finding you online.