# Glossary ## Channels The channel overview breaks down the traffic source information which tells you the different ways that people can find your website. ### Organic Visitors who are considered organic find your website after using a search engine like Google or Bing and click on a non-paid search result. ### Direct Traffic Direct traffic is most often the result of a user entering the URL into their browser or using a bookmark to directly access your website. This channel often accounts for existing patients, direct referrals from other physicians or other offline forms of advertising. ### Referral Traffic Visitors that find your website from a source outside of a search engine would be considered referral traffic. When someone clicks on a hyperlink to go to a new page on a different website, Google sees that as referral traffic. Example: new stories, social media, review sites, hospital websites ### Local Traffic Local traffic is a result of someone that interacted with your site via an online directory or local listing. This also includes your Google My Business listing. ### Paid Traffic This is the traffic that you purchase via AdWords or pay-per-click ads. These listings typically show above the non-paid results and are indicated as ads to the end-user. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.doctorlogic.com/docs/apps/insights/glossary.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.