Tips for an upcoming photoshoot

In today's digital age, having custom photography on your website can be a great way to enhance the look and feel of your business. Quality imagery is key for making a lasting impression on potential customers or clients and conveying the story of who you are and what you do. First and foremost, custom photography allows you to present yourself in the most professional manner possible. High-res images send a message that you take your business seriously, which will inspire trust with viewers. Additionally, custom photos are tailored to fit your brand’s visual identity and aesthetic standards, creating consistency across all visuals on your site. From product shots to lifestyle imagery shot in an environment that speaks true to who you are as a practice—you can create unique content that resonates with potential patients.

Here are some tips you can pass along to the photographer to give your website a revamp with updated images.

  • Please request the majority of shots in landscape orientation, as opposed to portrait

  • Please ensure that all heads and especially *complete shoulders* are in all headshots

  • Ensure that you get photos of the spaces in your practice, which can help a patient feel more at ease during their first in-person visit.

    • We strongly recommend also getting a photo of the exterior of your practice's building, which helps first-time patients identify it when navigating to your office.

      • Example: Waiting room, reception area, operating room, overnight room, etc.

  • The final photos will be resized as needed for the website.

Centered, landscape, full head and shoulders showed usually provide the best results.

Let me know if you have any questions and we'll implement them as soon as they're available.

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