# Google Analytics 4

Google unveiled its first measurement tool, Urchin from Google, in 2005. Google followed this up with Google Analytics (or Google Analytics Classic) in 2007 and in 2012, Universal Analytics was released. So it was no great shock to the DoctorLogic team to learn that Google was again upgrading its measurement tools to Google Analytics 4 (GA4).

What does this mean for DoctorLogic clients, exactly? Rest assured, we are fully prepared for this change and ensuring that our clients' performance metrics and reporting are ready for this change. 

### To read more about this upcoming adjustment, click here to visit our blog posts: 

<https://doctorlogic.com/blog/doctorlogic-future-forward-approach-to-google-analytics-4>

<https://doctorlogic.com/blog/doctorlogic-paves-the-way-to-google-analytics-4>

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