# Dashboard and Analytics ### **What do these terms mean in my dashboard and how are they different?** There are 4 metrics that makeup the comprehensive view of data for your site on the DoctorLogic Dashboard. The Visitors are the raw number of visitors to the site. The amount of Sessions are the number of the times the group of visitors came to the site and started a fresh interaction. Page Views is the raw number of pages viewed by the Visitors within the date parameters. Conversions are the number of times a visitor filled out a contact form or called the office from the site. ### **What are the industry averages for these metrics?** Industry standards for visitors, sessions, and page views vary. The industry standard for conversions remains at 3 to 5%. ### **Why is my local search conversion rate much higher than the sessions?** This happens when people find your local listing organically on Google and directly call your practice without actually going to the site. This creates a conversion but does not form a visitor or session to the site. ### **Can I have access to my Google Analytics account?** We can grant "read and analyze" access to your analytics account. To request, email . --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.doctorlogic.com/docs/general/dashboard-and-analytics.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.