When choosing a color palette for your website, it's important to consider your brand's personality and the emotions you want to evoke in your audience. You can start by selecting a primary color representing your brand, then choose 2-3 additional colors to complement it. You can also use tools such as Adobe Color or Coolors (https://coolors.co/), which allow you to generate color schemes based on a specific color or create color schemes from scratch. Additionally, you should also keep in mind accessibility concerns, making sure that the colors you choose have enough contrast to be easily read by people with visual impairments.
Check out these resources for an in-depth look at color psychology: