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Facebook Pixel

Facebook Pixel allows you to track ad performance and key metrics from people visiting and converting on your website.

The Facebook Pixelarrow-up-right makes it easy to track conversions and determine the ROI of your Facebook (FB) advertising campaigns. Enabling this extension adds the FB Pixel code blocks to the <head> of each page with the correct FB Pixel ID and event values.

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Prerequisites

You must create/setup a FB Pixelarrow-up-right in your FB advertising account. Make sure you enable the Lead event during setup. Once setup, please [Contact Support](doc:contact-support) and include the FB Pixel ID in your request.

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Helpful Notes

  • On all page loads (except Confirmation page) we fire the Pageview standard event.

  • On the Thank You (Confirmation) page the Lead standard event.

  • We do not currently support firing custom events/conversions.

  • A site can have 1 or more FB Pixels providing they are not duplicate FB Pixel IDs.

  • The FB Pixel only renders on production and Implementation URLs. It does NOT render on on-page editing URLs.

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Testing + Troubleshooting

It is recommended that you test/validate that the FB Pixel is correctly functioning. You can easily accomplish this by using the Facebook Pixel Helper chrome extensionarrow-up-right. Once installed, you'll get details about which FB Pixel and event was fired.

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